![]() Digital marketing campaigns make it possible to reach audiences beyond physical interactions. In fact, consumers are much more likely to engage in online experiences, or with experiences that include a digital component. The purpose is to reach people on multiple personal levels (emotional, rational, psychological) so that they walk away from the experience emotionally connected to the brand.Įxperiences are not one-dimensional, they can happen in-person and online. In most cases, brands will employ an external vendor to help them achieve these tactics. This can be achieved by blending physical and digital experiences together, so that the participants are encouraged to play apps and games, have their photos taken or ride on virtual reality car and bike simulators. Events are tactics designed to give people the opportunity to interface with a product, engage in a dialogue with experts, and feel more connected with a brand. Here are some of the most popular types of brand activations:Įxperiential Marketing (XM) is used by global brands to intercept consumers and emotionally engage with them on a one-on-one personal level. Strategies for implementing a consumer brand activation campaignīrand activations can take several forms.
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